To engage in a social media campaign , I would want as many people to see my appeal as I can. So I would purposely expand my PLN to as large as it gets.

To achieve that goal , firstly, I will start creating a professional digital identity that is opened to the public. Secondly, I will be creating many posts about the campaign that I initiated, and hashtag every single of them with related topics. By doing such, the algorithm would let more people who care about the same topic see and understand my campaign. At last ,I would use my personal digital identity to share the campaign posts, then my PLN could see my campaign and they would share it to their personal learning network and their PLN would do as well. After spans of sharing contents, a PLN that is interested specifically in your campaign will be established.

The spreading of social medias are unbelievably fast, posting on multiple social medias would help building your PLN.